Amazon Faces Challenges While Determining Location of New Headquarters

Amazon headquarters in Seattle, WA. Photo by Robert Scoble

Turf War

After nearly a year of anticipation and vouching from multiple cities, including Chicago, and Atlanta, Amazon announced where they’ll build their second headquarters; New York City and Arlington, Virginia.

The organization of the new headquarters was not without difficulty, as Amazon CEO Jeff Bezos had to negotiate with both Gov. Andrew Cuomo and New York City Mayor Bill de Blasio, two Democratic politicians who have a long and storied rivalry. Their rivalry dates back to 2002 when Blasio cost Cuomo the Democratic nomination in that year’s New York gubernatorial election.

While feuds between New York governors and mayors are common, the feud between the two has been particularly bitter. Both men negotiated with Bezos separately. Bezos later determined that the two adversaries would be able to co-exist and see the construction of the headquarters through.

Economic Impact

But that was not all of Bezos’ worries when it came to the location of Amazon’s new headquarters. Bezos previously promised to build Amazon’s new headquarters in a city not known as an economic capital. He instead stated he planned on boosting a less-affluent cities economy. Building new offices in New York and Arlington met with backlash from many believing those cities didn’t need economic boosting.

Rahm Emanuel, the mayor of Chicago, expressed his disappointment about the announcement. He did, however, leave Chicago with a bit of hope.

“You can’t win if you don’t compete and you are not guaranteed, just because you compete, that you are going to win,” Emanuel said. “What I do know is that we have won more than any other city for the last five years.”

Amazon is still moving in a mainly positive direction, in large part thanks to Amazon-branded tech like the Echo Dot.  The online mega-retailer seems unstoppable and continues to edge out competitors, specifically Sears, who recently filed for bankruptcy after years of subpar sales.

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